YOUR BOOK COVER – is perhaps one of the most important factors in getting people to actually – you know – download (and pay for) your book. So it’s worth putting in the time and budget to make sure you get it right.
But it’s so much more than just “a nice image”. The genre you write in, and the readers you’re trying to attract, have certain expectations when it comes to cover design – so the challenge is to come up with a composition that both satisfies the artistic side (eg – looks great) but also fits the market.
This is even more important when you consider investing in advertising campaigns – where the difference between an effective cover and an ineffective one can have a huge impact on your ROI.
So in this video, I’ll take you through how my designer and I came up with ideas for my new series, and how we went from “initial concept” through to finalised design. You can use the exact same process no matter what genre you write in – to get the perfect cover for your book that’s going to lead to more clicks and more sales.
And please leave a comment!
I’d love to learn about your process for getting covers done. Whether you do them yourself, or work with a designer, let me know how you handle it below.